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How do I write a compelling press release headline?
A compelling press release headline should be clear, newsworthy, and include key information. Keep it under 80 characters, use active voice, and include relevant keywords while maintaining newsworthiness.
What time zone should I use for press release distribution?
Use the time zone of your target market. For national US distribution, use Eastern Time. For international campaigns, coordinate timing with each regional market for optimal coverage.
Can I include multiple quotes in my press release?
Yes, including 2-3 quotes from different perspectives (CEO, expert, customer) adds credibility and provides journalists with ready-to-use content. Ensure quotes are authentic and newsworthy.
How do I measure the success of my press release campaign?
Key metrics include media pickup rate, website traffic increase, social media engagement, lead generation, and earned media value. Track these through our analytics dashboard and Google Analytics.
Should I include images with my press release?
Yes, press releases with high-quality images receive 94% more views than text-only releases. Include logos, product photos, headshots, or infographics that support your story.
How often should I send press releases?
Quality over quantity is key. Send press releases when you have genuine news - typically 1-2 per month for most businesses. Avoid oversaturation which can hurt your credibility with journalists.
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